Hall of Famer, NFLPA executive director Gene Upshaw dead at 63

Associated Press

Al Messerschmidt/NFL

Gene Upshaw played 15 seasons with the Raiders and was inducted into the Pro Football Hall of Fame in 1987.

NEW YORK -- Gene Upshaw, the Hall of Fame guard who during a quarter century as union head helped get NFL players free agency and the riches that came with it, has died. He was 63.

Upshaw died Wednesday night at his home in Lake Tahoe, Calif., of pancreatic cancer, which was diagnosed only last Sunday, the NFL Players Association said Thursday. His wife Terri and sons Eugene Jr., Justin and Daniel were by his side.

"Few people in the history of the National Football League have played the game as well as Gene and then had another career in football with so much positive impact on the structure and competitiveness of the entire league as Gene," former NFL commissioner Paul Tagliabue said.

Current commissioner Roger Goodell offered similar praise.

"Gene Upshaw did everything with great dignity, pride, and conviction," Goodell said. "He was the rare individual who earned his place in the Pro Football Hall of Fame both for his accomplishments on the field and for his leadership of the players off the field. He fought hard for the players and always kept his focus on what was best for the game. His leadership played a crucial role in taking the NFL and its players to new heights."

Upshaw died only two days after the union announced he would hold a briefing on labor negotiations before the Sept. 4 season opener between the Washington Redskins and the New York Giants. The NFLPA's executive committee unanimously appointed longtime general counsel Richard Berthelsen as the union's acting executive director Thursday afternoon. Berthelsen served as an active member of the union's negotiating committee for the past 37 years.

His outstanding 15-season playing career was entirely with the Oakland/Los Angeles Raiders and included two Super Bowl wins and seven Pro Bowl appearances.

In 1983, he became executive director of the players' association and guided it through the 1987 strike that led to replacement football. By 1989, while the union was pressing in court for a settlement, the league implemented a limited form of freedom, called Plan B. In 1993, when a new contract was finally hammered out, free agency and a salary cap were instituted.

Since then, the players have prospered so much that NFL owners recently opted out of the latest labor contract, which was negotiated two years ago by Upshaw and Tagliabue.

Frequently listed as one of the most powerful men in U.S. sports, Upshaw was drafted in the first round by Oakland in 1967 out of Texas A&I -- hardly a football factory. He was an NAIA All-American at center, tackle and end, but was switched to left guard by the Raiders.

Charles Aqua Viva / National Football League

Gene Upshaw was a seven-time Pro Bowl selection and a member of the All-Decade Team of the 1970's and the NFL's 75th Anniversary Team.

And that's where he stayed through a magnificent career that included 10 conference championship games as well as the Super Bowl victories. He was part of one of the NFL's most dominant offensive lines, lining up between fellow Hall of Famers Art Shell at tackle and Jim Otto at center. Upshaw became the first player who was exclusively a guard to be enshrined in the Hall of Fame.

In a statement on its website, the NFLPA made the following statement: "We are deeply saddened and shocked by the sudden and unexpected death of our leader, Gene Upshaw. Our thoughts and prayers go out to his wife, Terri, and their three sons - Eugene, Justin and Daniel. Gene learned he was sick just this past Sunday and he died with his family at his side. We ask that the media respect our need to begin the process of dealing with this unexpected tragedy and to begin the grieving process."

Upshaw was criticized by some for not being tough enough in talks with Tagliabue, a close friend. He also was blamed by many older veterans for not dealing sufficiently with their health concerns.

He never took criticism lightly and often said what he thought -- without weighing the consequences from a public relations standpoint. Once, when he came under fire for the problems of retired players from Joe DeLamielleure, also a Hall of Fame guard, Upshaw retorted: "I'd like to break his neck."

DeLamielleure was one of the first to respond to Upshaw's death.

"The reality of life for all the guys who played in the NFL, including Gene, is that we have a short life span. It's just the way it is," he said. "I have sympathy for his family. I have sympathy for his wife and children. I didn't know Gene personally. I just knew him professionally."

Upshaw's friends also recognized the strike-back part of his nature.

"In both careers, if you hit him in the head, he could hit you back twice as hard, but he didn't always do so," Tagliabue said. "He was very tough but also a good listener. He never lost sight of the interests of the game and the big picture."

Despite the criticism, players prospered under Upshaw.

The salary cap for this season is $116 million and the players are making close to 60 percent of the 32 teams' total revenues, as specified in the 2006 agreement. In all, the players will be paid $4.5 billion this year, according to owners.

Upshaw recently became more aggressive in his dealings with the owners and Goodell. Owners opted out of the collective bargaining agreement, which means a season without a salary cap in 2010. Upshaw declared the cap would disappear for good should there be no new deal by March 2010.

"I'm not going to sell the players on a cap again," Upshaw said. "Once we go through the cap, why should we agree to it again?"

That was one of the reason's the owners wanted out, claiming players are getting a disproportionate amount of the revenue. Upshaw's supporters said management's viewpoint indicates he did his job well.

Still, the most influential owners respected him.

"Gene and I developed a close friendship that remained strong through the good times and some of the NFL's most difficult challenges," said Pittsburgh Steelers chairman Dan Rooney. "We worked very closely on key issues that allowed the NFL to maintain unprecedented labor peace. His biggest asset was his understanding of the business of the game, and you always knew that his concern for the game's best interests guided his actions."

The players called a strike in 1987 -- leading to games with replacements -- and it wasn't until 1993 that labor peace was reached with a breakthrough seven-year contract. It included free agency and a salary cap. Almost ever since, player salaries have spiraled up along with revenue from television and marketing deals made by the league.

The NFLPA also has its own marketing arm, Players Inc., established in 1994, that has grown into a multimillion dollar operation.

His career was summed up Thursday by his close friend Art Shell, who played next to him on Oakland's offensive line; is also a Hall of Famer and who, in 1989 became the first black coach of the modern era when he took over the Raiders.

"Gene was a true pioneer as one of the few African American leaders of a major union," Shell said. "He was the equal of owners in negotiations and made the league a better place for all players. Playing alongside of Gene was an honor and a privilege. He was a pillar of strength and leadership for our great Raider teams."