CSX has been quite consistently advertizing on TV this one ton of freight 436 miles on one gallon of diesel fuel for the past couple years. Since I live in the North West and am a couple thousand miles away from the nearest CSX interchange point, I wonder why those ads are being shown around these parts. I think I recall a NS ad on the TV too but not the frequency of the CSX ads. Nothing from BNSF or UP. Guess CSX would know if TV advertising generates any bump up in business. Another CSX ad going around is about "breathing". Less pollution by shipping CSX and the world can breath again.
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If you are in a horror movie, you make bad decisions, its what you do.
I think Snippy mentioned the answer awhile back, has to do with the new corridors, a political play for the corporate welfare dollars. Gotta get the public on board with their green ways.
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I started ophph with nuthin, and I can safely say I have most of it left.... <img
I always see CSXT commercials, and I have to admit they are very interesting. I dont know if they hired an advertising agency to help them advertise. But why doesnt NS consider having a advertising/promotion group. This group would exclusively work on ads and promotion for the company. They can also work on obtaining new business along with the marketing group. I know here at NS we have a lot of great talent who majored in marketing, (like myself) as well as design, and other tools that would help NS reach their goals of increased profits through commercial and other types of advertising and promotional runs. That is if we dont already have an advertising group that does this.
Latisha Kirkwood
Supv Cust Svc Oper
Atlanta, GA
Ms Kirkwood,
The short answer is that we do a lot of advertising and have a very effective corporate communications group! To give you some more of the details and point you at some of the work that we've done, I'm forwarding this along to Frank Brown, our Assistant Vice President of Corporate Communications, who can give you all of the scoop.
Thanks for the note, and best wishes to you and yours for the holidays.
-- Edited by Snippy on Thursday 14th of January 2010 05:41:46 AM
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I think LAMCo is done with the neo-nazi CSX rejects -- Pipes FC 8/5/23
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