Railroaders place to shoot the shit.

On Oct. 13, Union Pacific will launch a national advertising campaignits first in nearly a decadethat illustrates the railroads door-to-door shipping logistics expertise. Described as the most comprehensive ad campaign in UPs 148-year history to specifically target new business growth, it encompasses television, print, and online ads supported by the tagline, Wherever you find business, youll find us.

Every day, customers in every industry take advantage of Union Pacifics logistics expertise, says UP Chairman and CEO Jim Young. We coordinate the efficiency of Americas rail network with the flexibility of trucks and the reach of ocean carriers. No matter what they ship, or where they need to ship, we get it there.

The new campaign demonstrates specifically the role Union Pacific plays in American business, UP says. Combining incredible imagery and Americana with a straightforward message, the advertising creative presents a very clear rationale for partnering with UP.

The primary visual is a large, steel shield playing off UPs iconic red, white, and blue shield logo. The steel shield represents the strength of the UP franchise and is placed in business environments that profile industries representing growth opportunities for UP, the railroad says. Examples include:

Farms that paint a picture of how Union Pacifics expedited routes help ensure fresh produce stays fresh. (Pictured, top)

Steel mills that depict UPs logistical expertise and ability to handle door-to-door shipping.

Bottling factories, electronics stores, and other settings that tell audiences no matter what they ship or where they ship it, UP can help. (Pictured, bottom)

Advertising will be placed in a variety of national business and trade publications, as well as online media and television. Print and online ads include a variety of sizes and executions. Television spots will run in 60-, 30-, and 15-second increments.Bailey Lauerman, with offices in Lincoln and Omaha, Neb., produced the advertising creative.

There has never been a better time for Union Pacific to expand its customer base, Young says. Our service is outstanding and our network has never been stronger. We have seen the benefit in our record-level customer satisfaction, leading to current customers increasing business with us. Now, its time to help other companies recognize the value we can deliver to them. UP notes that it invested $14.3 billion in its infrastructure from 2005-2009 to increase capacity and create a more fluid network over its 32,000 miles of track, and is investing an additional $2.6 billion in 2010. All of this, UP says, has established record levels of customer satisfaction, productivity, efficiency, and safety.