I would love the Coors Beer Company to get rid of this whole entire
concept of a silver bullet train than can roar down any street with the
power of a steam locomotive with a boiler full of beer destroying
anything in its way. Coors has the most annoying beer advertising
going today with the stupid train thing and the daredevil rope
climbers high in the snowy Rockie Mountains going from a snowy
icy frozen cave with 2 bottles of Coors beer and do some zip-line
across a deep frozen canyon and scale some straight-up cliffs
to find the door in the mountain where it will open to a crazy party
thing going "in" the mountain. This is way to much for me.
Everything Coors does in TV advertising is a joke.