I can tell you TW5K that in North America it wont work. Now if you
had billboard with infra-red heaters able to heat a square city block that
many people would flock to that billboad and look at it a lot. But
you know that isnt going to happen either. Is that you in that avatard?
Suppose the 2nd artic vortex thing to hit is old news to you.
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If you are in a horror movie, you make bad decisions, its what you do.